A luxury car manufacturer has opened its brand-new dealership in Ascot.

After 25 successful years in Egham where it shared a premises with another luxury car marque, Maserati made the decision to launch a further branch on Ascot High Street featuring new and pre-owned cars.

The all-new dedicated Maserati showroom joins the existing portfolio of sites run by Sytner Group, which already represents the brand in Birmingham, Edinburgh and Nottingham.

State-of-the-line luxury new cars will now sit within the 14-car showroom spread over 395 square metres, as well as a forecourt for further models on sale at the Ascot location

Howard Rose, Managing Director said, “We’ve enjoyed a successful history at our Egham site for Maserati, but moving to a standalone site in such a prime location will be tremendous for both current and future owners.”

Ascot, which sits on the border of Bracknell Forest and the Royal Borough of Windsor and Maidenhead, is known for some of the county's most prestige homes with a host of celebrity neighbors.

The new showroom has been designed to portray the bespoke luxury that customers will be looking for in their new Maserati.

The inviting new environment, designed in the style of a contemporary living space, is designed according to the new corporate identity that embodies the passion, innovation, and craftsmanship of the Italian luxury brand.

It has been developed to offer an immersive experience to our customers before, during, and after the sale.

Commenting on the new site opening, Maserati North Europe General Manager, Peter Charters said, “From the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind.

“After the launch of the Grecale luxury mid-size SUV, followed by the high-performance GranTurismo coupé, this is another extremely exciting time to be launching an additional brand new Maserati site in the UK, which perfectly embodies our values”.