CHILDREN will get to experience an enchanting story-telling session and listen to popular fairy tales.
Between February 18 and 22, shoppers will get to bring their kids to a magically transformed story telling unit, where children can listen to Little Red Riding Hood and the Wild Wolf.
Sue Boor, marketing manager at The Lexicon, said: "Who doesn't love a fairy tale? The story-telling sessions will be highly interactive and every child that attends will be presented with a colouring book and pencils.
"The activities will bring a touch of fantasy and fun for all the family to The Lexicon."
Customers will find the story telling activity between Patisserie Valerie and Charles Tyrwhitt on The Avenue.
The Lexicon in Bracknell has geared itself up for all things magical this month, through its own immersive experience.
Shoppers can download and app to scan sculptures dotted around the town centre, which will bring up a fairy tale character leading you to complete the princess story.
Throughout the week, children will also be able to complete the Little Red Riding hood trail, with five little Red Reading Hoods hidden throughout the shopping centre.
Five lucky children who complete the trail and write down all five locations will get the chance to win a £25 Waterstones gift card.
Tickets for the story reading session can be purchased via The Lexicon's website.
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