Ascot unveils its annual Royal Ascot Lookbook under the artistic direction of celebrated British fashion designer Daniel Fletcher.
Taking the helm of this year's style direction, Fletcher has brought a renewed approach to dressing for occasions, applying his signature aesthetic to create a bold new look.
The 2024 Royal Ascot Lookbook continues to shine a light on tailoring with two bespoke suits from Fletcher’s eponymous brand DANIEL w. FLETCHER.
This is complimented by a fresh take on its eagerly anticipated edits, which help racegoers to be inventive in the way they source their looks to create an inspired outfit that is authentic to their personal style.
This year's Lookbook includes five consolidated edits that showcase a range of looks appropriate across all enclosure dress codes, from the Royal Enclosure through to the Windsor Enclosure where there are no dress rules but Fletcher’s guidance can still influence.
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