New Sports Direct signs were seen by shoppers this week in Princess Square confirming the impending opening of the new store this year.

After months of rumours that the Bracknell store will be moving from it’s current location at The Peel Centre, the signs are a welcome confirmation to new town centre plans.

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An excited shopper posted the photo on Facebook on Thursday, July 14 showing window displays confirming that the sports store will be ‘opening soon’ in the old Sainsbury’s unit at The Lexicon site.

This is one of many new stores that is due to open in The Lexicon over the next few months. Others include Gymfinity, Hobbs and Wimpy.