Ascot racecourse has unveiled it’s annual style guide establishing the official dress code for Royal Ascot this year.

The guide, which is now in it’s 11th edition features rising British icon actress, and model Greta Bellamacina, and her husband Robert Montgomery.

It has been re-imagined this year by stylist Rachel Bakewell and visionary fashion photographer Tung Walsh. 

It acts as a source of inspiration for occasion dressing and pays homeage to the trendsetting designs and style of both international and British fashion houses.

A variety of looks to suit all tastes and budgets are showcased to elevate the iconic Royal Ascot dress code. This includes brands such as Simone Rocha, Erdem, Emilia Wickstead and The Vampire’s Wife, through to ME+EM, Reiss, LK Bennett and Radley London.

With a mixture of suiting, and dresses pastels, floral prints and metallics have been juxtaposed with vibrant jewelled tones, and sleek vampish dresses. This highlights the sense of creativity and fun that can be had when it comes to dressing for the occasion and individual style.

For gentlemen, feature brands include Richard James, Beggars Run, GANT, Favourbrook and Oliver Brown. Classic tailoring and light summer suits have been highlighted this season in linen, and cotton punctuated by debonair accents of pattern and texture with ties and pocket squares.

Known as much for its eye-catching millinery as well as its world-class horse racing, Royal Ascot’s Style Guide features hats and headpieces from the likes of Edwina Ibbotson, Stephen Jones OBE, Justine Bradley-Hill, Lock & Co, Juliette Botterill, Emily London and Jane Taylor.

Rachel Bakewell says: “Royal Ascot is such an iconic moment in the fashion and sporting calendar, both in the UK and internationally. This year we’ve really tried to shift the perception of what occasion dressing can be, using it as a form of self-expression, and pushing the boundaries in a more fashion forward direction. Greta and I really loved working on the project and can't wait to see first-hand how racegoers will be dressing this year!”

Felicity Barnard, Commercial Director, Ascot Racecourse, comments: “We are thrilled with the imagery of the 11th edition of the Royal Ascot Style Guide and are very much looking forward to seeing its interpretation as we welcome guests to the Royal Meeting in 2022.

“The look book signals a step change and new creative direction for the racecourse and we hope captures imaginations and illustrates the essence of fashion at Royal Ascot and the broad array of individual style on show from our racegoers. From UK and international designers, through to high end, high street and pre-loved fashion, this year we celebrate fashion on a global scale as we welcome back customers from all over the world.

“We look forward to celebrating the festivities with everyone in June, be they with us at the racecourse or watching all the action from home.”