Shoppers with a sweet tooth in Bracknell will be jumping for joy at the news of a new sweet shop opening in the town centre.

Mr Simms sweet shop will be opening in Alston House, Market Street on Monday, April 12

Shoppers will be able to enjoy delicious pick and mix, traditional sweets and a range of imported American drinks like Gatorade and Arizona fruit juices.

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The store in Bracknell follows the opening of the Mr Simms sweets hop in Broad Street, Reading last year.

Tony Chan, head of franchising for UK and Europe, said: "Mr Simms’ was delighted to help Bracknell businessman, Muhammed Azeem, open his first shop after lockdown.  Our sweet shops are filled with wall to wall of your old favourite sweets in jars, a wide variety of pick and mix selection, fudges, liquorices, chocolate, American imported drinks, snacks and special dietary products to keep everyone happy. 

"Our colourful shops are operated by passionate staff who will give their customer’s a wonderful experience.

"Last week, we have had a lot of positive response by people passing and on social media welcoming Mr Simms to Market Street, Bracknell."

Residents have been given a glimpse of what the new store will look like on Mr Simm's official Facebook page.

The shop will also sell pre-filled sweet bags, fudge bars and gift chocolates.

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Mr Simms sweet shop will open alongside other non-essential stores in Bracknell Forest as part of the government's roadmap out of lockdown.