CHRISTMAS excitement is building up in Bracknell with another spectacular light switch on set to twinkle the town.

The Lexicon's festivities will commence on November 13 with the opening of LaplandUK's first-ever immersive retail store.  

Shoppers will be able to experience the new addition with the creation of a magical Wishing Tree retail store.

Children can also listen to the story of how Wish the elf became responsible for looking after Christmas wishes and how the toymaker and his wife became known as Father and Mother Christmas. 

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Little-ones can also post their letter to Father Christmas within the store's post box and The Lexicon and LaplandUK will make six of these wishes come true, picking one a week until Christmas. 

Making a delightful comeback this year is the traditional Christmas market, which will be located in the hight street from November 15.

The market will be open every day until Christmas Eve, selling a variety of festive food and drink including German Bratwurst sausages, cheese and a selection of unique handmade gifts. 

Christmas lights will light up the centre with a spectacular afternoon of fun on Sunday, November 24.

Detailed timings of the light switch-on has not yet been released. 

However, if it was anything like last year residents will be in for a fantastic time.

The town centre is opening later from December 9 and 16 to allow people time to get their shopping done. 

Sue Boor, head of marketing at The Lexicon, said: “With the opening of LaplandUK, our Christmas Wishes campaign and the Christmas Market in mid-November, we are going to make the most of the festive season.  And of course, we will be unveiling many more activities in the weeks to come.”

Visit: for details on the LaplandUK experience.