MORRISONS in Bracknell are launching one of the UK’s most colourful flowers, which they will call the Rainbow Rose.
The rainbow rose has been designed so that residents can give it to anyone and symbolise Pride in the LGBT community.
The flower has been developed by florists at Morrisons by dying roses, which allows each petal to display the colours of the rainbow. The colours include blue, yellow, green, violet and pink.
Philip Melton, store manager at Morrisons, said: “We’re stocking rainbow roses this Valentine’s day for the first time. They’ve been designed to celebrate love.”
Morrisons have partnered with the with the LGBTQ+ youth homeless charity The Albert Kennedy Trust to launch the rose and 50p from each brought flower will be donated to the organisation.
Carrie Reiners, director of fundraising from The Albert Kennedy charity, added: “We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day.
“As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness.”
The roses will be available from the Morrisons store in The Peel Centre from Monday, February 11.
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