EMPLOYEES of a national supermarket and department store will now be included in the companies' name following a rebrand.

Waitrose and John Lewis announced on Tuesday that they were changing their names to include the words '& partners' to highlight the brand's partnership business model and culture.

Customers will notice newly designed bags, in-store displays and new delivery lorries and vans, as well as a fresh new look on johnlewis.com.

The launch of the new identity is being supported by the first-ever joint John Lewis & Partners and Waitrose & Partners national marketing campaign; the single biggest ever campaign for both brands outside of Christmas. The campaign shines a light on the stories and skills of more than 100 real partners from across both businesses to illustrate what makes the Partnership a unique business.