Dairy Crest Milk&More - the best home shopping experience
Judith Edwards • Published 14 Nov 2011 09:30
When it comes to grocery shopping online the quality of produce and prompt delivery are two of the most significant benefits that most consumers are looking for. In recent years there has been an upsurge in demand from customers for locally sourced produce to be delivered fresh to their door and with the innovative new milk&more service from market leading Dairy Crest, regular home delivery is set to become a part of our daily lives, just as it was in the 1900s. The dairies have realised that they have an advantage over their competitors in this area - experience.
Next day delivery as standard
Dairy Crest's milk&more service is one of the best examples of a traditional - and threatened business - rising to the challenge of the online model. The advantages to the dairy, and the milkman has over competing fresh food and fruit delivery services is that they are simply working to established rounds and, for this reason, do not charge for delivery. The advantages to the customer are: free, regular, delivery and an increased range of products. While there is a lot ot be said for online grocery delivery, everyone knows you have to be up early to beat the milkman, which means most goods arrive before the client is properly awake.
Ordering online means that the milk&more ordering cut off time is as late as 9pm - and consumers can still receive the delivery first thing in the morning on their next delivery day. Being able to manage your account online means there is no need to leave the 'traditional' envelope out at the end of the week, this has been replaced with online secure payment. Also, the scribbled note of the past has been replaced with 'holiday' options in the online account area. While customers still experience a flexible and convenient service, there is the added advantage of knowing their orders can be managed at the click of a mouse. Orders can be of any size and regular or one-off orders are available options.
More rounds and more products
It's a fact that ordering a single pint of milk from most of the other online grocery delivery services would be uneconomical, but with the services available from milk&more it makes perfect sense. However, the products available from the milkman have expanded. Now, milk&more, as the name suggests, stock over 250 products, including leading brands such as Kellogg's cereals and Cathedral City cheese.
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This article appeared in Bracknell News 14 Nov 11