The latest attraction in The Lexicon has opened for business.

Jack Wills, the traditional English fashion store, flung open its doors for the first time on Thursday December 7.

Founder and CEO of Jack Wills, Peter Williams, said: “We are delighted to be opening our latest store in Bracknell, our third store in Berkshire following our long-standing store in Eton and more recently Newbury.

“Our new store perfectly exemplifies our dedication to British heritage and superior quality.”

Jack Wills was first announced back in October along with TGI Fridays, which will be opening in the new year.