A brave new advertising campaign has been launched by Bracknell and Wokingham college. 

The college is seeking new applicants for its next wave of 16-19 year-old full time learners, and has decided to target the youth market through the use of memes. 

The images feature alpacas, otters, and a pig, with puns surrounding the cute animals. 

The College intends to plaster the advertisements across the community on busses, posters, Facebook ads and billboards.

Natalie Wilson, a 17 year-old from a rival sixth form college, said: "They're cute animals, but they're not funny. 

"It doesn't even work, I just don't think it's going to make you want to apply.

"I'd avoid that college. It's a three or four out of 10 on that one.

"They should be advertising things to do with your actual education, not just jokes." 

Another college student, 16, said: "I love the animals, it really catches my interest."

Memes are becoming increasing visible as a means of communication. 

Last month President Donald Trump posted a gif of himself beating up a CNN logo.