Butchers hope to make the cut and join guild

Published: 8 Dec 2013 09:300 comments

A SUNNINGDALE butchers is hoping to beef up its customer base as it waits to hear if it can join an elite group of butchers across the country.

Sam Enefer, Laurie Mascall, Nigel Lewis and Wayne Beer of Lewis of Sunningdale.

Lewis Of Sunningdale, based in Chobham Road, will find out in January if it will be accepted into the Q Guild, which represents the highest quality butchers in the UK.

The guild visited the business on November 11 for a pre-audit, before outlining improvements to be made before it returns in January.

The butchers was assessed rigorously on its supply chain, customer service and the team’s knowledge of different meats.

Owner Nigel Lewis said the guild is renowned for being difficult to get accepted into, with only 120 butchers across the UK currently members.

“It is a bit of an honour to be accepted into the guild,” Mr Lewis said.

“It’s quite an accolade and it’s a very elite group to be part of. If we are confirmed as members in January we hope we can grow our customer base because of it.”

He also said the award would recognise the longevity of the business and how it has managed to jump several hurdles that have stood in its way over the years.

“We have managed to survive the foot and mouth outbreak and also the arrival of Waitrose in the village 25 years ago,” he said.

“When other local businesses closed and left the village we have stood the test of time. I think that is testament to our quality meats and

our business.

“Our team works long and hard, and having worked together for many years it has paid off. We have a very small turnover of staff and a great relationship with our customers so I think that certainly helps.”

If the butchers is accepted, it will have regular meetings with other butchers from across the country to share ideas, and be able to challenge for the guild’s national prizes, the Smithfield Awards.

The guild membership will also apply to its sister store at Moss End Garden Village, in Warfield.

Lewis of Sunningdale also offers unique cut and cook classes, where people can learn how to prepare different meats properly. For more information visit www.lewismeat.com

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