EMPLOYEES of a national supermarket and department store will now be included in the companies' name following a rebrand.
Waitrose and John Lewis announced on Tuesday that they were changing their names to include the words '& partners' to highlight the brand's partnership business model and culture.
Customers will notice newly designed bags, in-store displays and new delivery lorries and vans, as well as a fresh new look on johnlewis.com.
The launch of the new identity is being supported by the first-ever joint John Lewis & Partners and Waitrose & Partners national marketing campaign; the single biggest ever campaign for both brands outside of Christmas. The campaign shines a light on the stories and skills of more than 100 real partners from across both businesses to illustrate what makes the Partnership a unique business.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here