Photographers will take pictures of youngsters by the escalator on the ground floor of Princess Square shopping centre in Bracknell.

Photographers from Premier Promotions - which is working in partnership with the News, will be there between 10am and 4pm from Tuesday to Friday, and from 10am-3pm on Saturday.

This year, there will be three age categories – for babies aged up to 18 months; for boys aged 19 months to six; and for girls of the same age range.

The winners of the categories will each win a fabulous framed portrait – worth £170.

Paul Ziff, from Premier Promotions, said: “People love to see their children in the paper which is what we’re providing. It’s a free sitting and doesn’t cost parents anything so I’d encourage them to bring their children along.

“We’re really looking forward to it and it would be great to have at least 200 children have their photos taken.

“There are great prizes for the winners and it could be a lovely memento.” All photographs will be published in special supplements in the News at the end of July, and readers can then vote for the most adorable children, by text or coupon.

The baby or child with the most votes in each of the three categories will be named our winners in the News on Thursday, August 14.