Published: Thursday, 17th April, 2008 08:30
Re-brand is just in time for the wedding season
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Frocks and flowers: Christine Pouncett (left) and assistant Claire Drablow.
CHRISTINE Pouncett and her husband Daniel set up their first business four years ago selling wedding dresses under the brand name taken from both of their first names.
Then Pouncetts was set up in Princess Square, Bracknell, as a florist.
Christine says: “We really enjoyed running both businesses but as each enterprise grew, we decided it would make more sense to bring them together, as one complementary business.
“So, 18 months ago, we made the decision to bring them together and locate them under the one roof – the bridal wear towards the back of the shop, with the flowers at the front.
“Our business has continued to flourish and we felt the time was right to re-brand, as Pouncetts didn’t really describe what we were offering any more.”
On Thursday last week the new sign went up for Christine Daniels Florist & Wedding Centre.
Christine adds: “It clarifies who we are and what we do, so it’s perfect. We believe it is clearer for our customers and says everything that we have become over the last 18 months.”
The shop is on the first floor of Princess Square, and with the new name comes a transformed shop with new flooring and fittings. We chose Princess Square, rather than outside of Bracknell because it is such a prime location within the town centre. Brides can visit us with ease and people can still pop in to pick up an arrangement of flowers.
“While we may have improved our offering, we still remain a family business with an intimate team of advisers. We offer all that we ever did, including our Interflora business, with just a little bit extra!”
To give the exclusive feel for brides-to-be, Christine operates under a ‘by appointment only’ policy.
“Our philosophy has always been to provide a relaxed atmosphere for our customers to feel as comfortable as possible.
“With this in mind, we have kept our customer seating area so that we can sit and discuss flower requirements, whether funeral or wedding, to provide quality customer service and advice in comfort.”
The company came second in last year’s Bracknell Regeneration Partnership Outstanding Service to Customers awards (OSCAs) and they hope to do as well this year.
Christine adds: “We are confident that by being based in Bracknell our newly branded business will continue to go from strength to strength.”
Christine Daniels Florist & Wedding Centre supplies a range of traditional and contemporary style dresses from leading designers in addition to a large range of accessories, from bridal shoes to tiaras and veils.
What’s more, brides can benefit from the business merger, as they will receive 15% off their flowers when they buy a dress.
Call them on 01344 455630 or visit www.christinedaniels.co.uk
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